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Strength and Weaknesses, Opportunities and Threats According to Wikipedia, a “SWOT analysis (alternatively SWOT Matrix) is a structured planning method to analyze the internal and external situation in a project or in a business venture… [It can also be carried out for a product, place, industry or person].

It is helpful in combination with a goal assessment that involves specifying the objective of a business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.”

http://en.wikipedia.org/wiki/SWOT_analysis

An EIDOS background for the SWOT analysis can provide additional meaning and value to a traditional SWOT matrix by providing an enhanced visualization which communicates the impacts of the opportunities and threats in relation to the strengths and weaknesses.