Strategy Development is one of the core application areas of EIDOS Option Development. In a first step, an analyst defines the dimensions that she can control (e.g., focus of R&D effort, marketing approach, organizational setup) and defines possible options. Then she chooses a coherent combination of the options in each dimension. This approach is also known as the ‘morphological box method’.

EIDOS helps with choosing the correct strategy by taking into account an overall consistency calculation, as well as a graphical display of the families of similar strategies.