Tools for Decision-Making

Strength and Weaknesses, Opportunities and Threats According to Wikipedia, a “SWOT analysis (alternatively SWOT Matrix) is a structured planning method to analyze the internal and external situation in a project or in a business venture… [It can also be carried out for a product, place, industry or person].

It is helpful in combination with a goal assessment that involves specifying the objective of a business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.”

An EIDOS background for the SWOT analysis can provide additional meaning and value to a traditional SWOT matrix by providing an enhanced visualization which communicates the impacts of the opportunities and threats in relation to the strengths and weaknesses.